Skip to main content

Etymology

The word ‘SARAS’ is derived from the term used for the celestial swan in Hindu mythological representation. Goddess Saraswati, the goddess of knowledge and wisdom in all forms of study, is often depicted riding a swan or sitting near a swan. In Hindu mythology, the swan is considered a symbol of wisdom, discernment, and purity. The swan’s ability to separate milk from water is seen as a metaphor for the Goddess’s ability to discern truth from illusion and impart wisdom to her devotees. Interestingly, in some legends, it is said that the swan can even drink only the purest of waters, symbolising Goddess Saraswati’s role in guiding people toward spiritual clarity and enlightenment!

Swans also communicate with a variety of vocalizations and body language, and they can adapt to different environments, showing both social and survival intelligence.

Our Driving Principles

Vision

Redefining communication for businesses to maximise their potential and reach.

Mission

Design and draft all communication through a smart process of combining skill, knowledge, relationship and dedicated work.

Values

Listen to understand │ Respond with honesty and knowledge │ Design and write with passion │ Work with integrity and ethical conduct

Our Team

Anita Krishnaswamy

– Founder and President

Yamini Vasudevan

– Co-Founder and Vice-President, Branding & Communication

Prem Kumar T

– Co-Founder and Creative Head

Content

Sakshi Krish │ Films. Writing.
Krishna Prabhu │ Writing. Translation.

Design

Amle Angelin │ Digital media. Design.
Aadhavan Nexon │ Digital media. Design.
Sanjana │ Digital marketing. Content.

Production & Technology

Saravana Prasad │ Advertising. Strategy.
Mani Anbu │ 3D design. Visual effects.
Aakash Ravi │ Web design.
Sathish │ Web services.